OneSpaWorld

Digital Content Manager

Coral Gables, FL - Full Time

Position Summary
OneSpaWorld is a worldwide provider and innovator in the fields of wellness, beauty, rejuvenation, and transformation at sea on cruise ships and on land at resorts.  The company is dedicated to maintaining the highest quality standards and service delivery and is continually evolving to include all aspects of health and beauty while focusing on new advances within the wellness industry.
The Digital Content Manager is responsible for overseeing the digital presence of TimeToSpa, Mandara Spa, Bliss Spa, and OneSpaWorld by driving compelling visual storytelling, trend-setting content, and engaging audience interaction across platforms including Instagram, TikTok, Facebook, Pinterest, LinkedIn, and YouTube. They are a highly creative, innovative, and organized professional with a strong background in video, photography, and social media content strategy. This position includes up to 20% international travel to premier resort and cruise spa destinations.
Essential Duties and Responsibilities
  • Act as the brand's creative voice and on-camera personality for social-first content across TikTok and Instagram
  • Develop and execute a robust, channel-specific social media strategy, content calendar, and branded templates
  • Concept, storyboard, film, and edit original content with quick turnarounds and trend alignment
  • Travel solo to spa destinations on land and sea, capturing high-quality video and photography in real time
  • Conduct pre- and post-production activities including scripting, lighting setup, sound design, and editing
  • Collaborate with internal teams (creative, marketing, digital) to align on brand messaging, marketing goals, and digital campaign objectives
  • Monitor and manage all social platforms using tools like Hootsuite, ensuring accurate tagging, hashtags, and scheduling
  • Produce monthly performance analytics reports, offering insights and strategic recommendations
  • Research social trends, competitors, and cutting-edge executions to inform and drive new content concepts
  • Manage community interactions by developing standard responses, monitoring comments/messages, and escalating issues as needed
  • Assist with influencer identification, content management, and campaign tracking when applicable
  • Support email design and digital ads (preferred, not required)
  • Organize and archive media assets, including internal repurposing of still and video content
  • Write SEO-optimized blog posts and develop social media captions to increase reach and visibility
  • Collaborate on digital marketing strategy including paid media and SEO/SEM efforts
  • Other duties as assigned.
 
Key Relationships
  • Director of Marketing
  • Senior E-Commerce Manager
  • E-Commerce Manager
  • Internal Stakeholders
  • External Partners
Financial Responsibilities
  • Budget Management
  • Monthly forecasting and invoice processing
Qualifications
  • 5+ years of experience in social media content creation, videography, or digital marketing
  • Expert-level proficiency in TikTok and CapCut; strong skills in Premiere, Final Cut Pro, Photoshop, InDesign, and CaptureOne
  • Strong understanding of photography/videography for beauty and lifestyle (ASMR, unboxing, texture, etc.)
  • Proven ability to shoot with iPhone and professional cameras, use lighting tools, and operate solo in-field
  • Knowledge of content style differences across social platforms
  • Outstanding time-management, organizational, and multitasking skills
  • Excellent written/verbal communication and creative collaboration skills
  • Experience in brand storytelling and building brand identity on social
  • Knowledge and Skills
  • Experience in email design and digital ad creative
  • Familiarity with SEO/SEM strategies and digital analytics tools (e.g., Google Analytics)
  • Passion for the beauty and wellness industry
  • Demonstrated ability to work in high-pressure, fast-paced environments
  • High energy, fearless creative thinker with a passion for internet culture and experimentation
  • SEO blog writing and caption development experience
  • Ability to accept and act on feedback constructively
  • Solid understanding of digital marketing tools and platforms including CMS like WordPress/Elementor




 
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